Dynamics 365 Competitors: Top 10 CRM & ERP Alternatives

Microsoft Dynamics 365 is one of the most complete and scalable business platforms on the market. It merges CRM and ERP functionalities under a single cloud ecosystem, connecting every aspect of an organization — from sales and marketing to finance, supply chain, and customer service.

However, even with its vast capabilities, some businesses find themselves exploring Dynamics 365 competitors. For small and mid-sized teams, the platform’s depth can feel overwhelming. Others seek more budget-friendly solutions, or CRMs that specialize in one area like marketing or project management.

If you’re evaluating Dynamics 365 alternatives, this guide gives you a comprehensive comparison of the top contenders — including Salesforce, HubSpot, Zoho, Oracle NetSuite, and more — to help you choose the platform best suited to your business needs.

Before diving deeper, here’s a quick overview of how Microsoft Dynamics 365 stacks up against its leading competitors in 2025.

Quick comparison – Dynamics 365 vs Top Competitors

Top 10 Dynamics 365 Competitors

Now that you have an overview of the Dynamics 365 competitors and alternatives, let’s take a deeper look at each of them and how they differ from each other.

1. Microsoft Dynamics 365 – Best Overall CRM & ERP Platform

Before comparing Dynamics 365 competitors, it’s important to understand why Microsoft’s own platform remains the standard. Dynamics 365 offers unparalleled versatility, combining customer relationship management (CRM) and enterprise resource planning (ERP) in one ecosystem.

Best for: Organizations seeking a unified view of business operations.
Key strengths:

• CRM + ERP integration: Manage sales, marketing, service, finance, and supply chain from one platform.
• AI Copilot: Provides real-time insights, automates workflows, and personalizes customer engagement.
• Microsoft ecosystem: Seamless connections with Teams, Outlook, Power BI, and Azure.
• Industry focus: Tailored modules for manufacturing, retail, public sector, and professional services.

Why it leads competitors: Unlike most Dynamics 365 alternatives, which handle either CRM or ERP, Microsoft combines both under one subscription. This delivers deeper data integration and a complete view of your organization.

Pricing: Depending on modules such as Dynamics 365 Sales, Dynamics 365 Business Central, Field Service etc.

2. Salesforce – Best Dynamics 365 Competitor for Enterprise Sales

Salesforce is one of the most well-known Dynamics 365 competitors and a global leader in CRM innovation. It’s designed for organizations that rely heavily on sales, marketing, and customer engagement automation.

Best for: Large enterprises with complex customer lifecycles and advanced analytics needs.
Key strengths:

• Comprehensive CRM: Strong tools for lead tracking, opportunity management, and customer service.
• Einstein AI: Delivers predictive analytics, sales forecasting, and smart recommendations.
• Ecosystem: Thousands of third-party integrations available through the Salesforce AppExchange.

Limitations vs Dynamics 365:
While Salesforce is a CRM powerhouse, it lacks built-in ERP capabilities. Integration with financial or operational tools often requires extra cost and technical setup. Licensing and customization expenses can also rise quickly for large teams.

Pricing: From $25/user/month for Sales Cloud; advanced editions range up to $300/user/month.

3. HubSpot CRM – Best affordable Dynamics 365 alternative for marketing

HubSpot CRM stands out as a user-friendly and accessible Dynamics 365 competitor, particularly for smaller teams and marketing-driven businesses. Its free core plan makes it one of the most approachable CRMs on the market.

Best for: Startups and SMBs focused on inbound marketing and customer acquisition.
Key strengths:

• Ease of use: Intuitive dashboards with quick onboarding and minimal setup.
• Marketing automation: Built-in email campaigns, content tracking, and lead scoring.
• Scalability: Users can upgrade from the free version to advanced paid tiers as they grow.

Limitations vs Dynamics 365:
HubSpot excels in marketing and sales but lacks the ERP depth and multi-department capabilities of Dynamics 365. As your team grows, premium features (like automation or advanced reporting) can significantly increase costs.

Pricing: Free tier available; paid plans start at $45/month for small teams.

4. Zoho CRM – Best budget-friendly Dynamics 365 competitor

Zoho CRM is a cost-effective platform that offers impressive functionality for its price. As one of the most popular Microsoft Dynamics alternatives among SMBs, Zoho provides flexibility and automation without steep licensing fees.

Best for: Small and mid-sized businesses seeking affordable customization.
Key strengths:

• AI assistant (Zia): Predicts sales trends, suggests next actions, and analyzes customer data.
• Automation: Simplifies workflows and follow-ups across email, chat, and phone.
• Integration: Works seamlessly with Zoho’s 40+ business apps.

Limitations vs Dynamics 365:
While powerful for CRM, Zoho lacks ERP features and deep enterprise reporting. Integration beyond Zoho’s ecosystem can require additional middleware.

Pricing: Free plan available; paid plans start at $14/user/month.

5. Oracle NetSuite – Best ERP-focused Dynamics 365 alternative

Oracle NetSuite is one of the strongest Dynamics 365 competitors in ERP. Known for its enterprise resource planning capabilities, it delivers a complete financial, operational, and CRM suite in one cloud system.

Best for: Mid-sized to large companies that need advanced ERP over CRM.
Key strengths:

• Comprehensive ERP suite: Manages accounting, procurement, supply chain, and HR.
• Cloud-native: Enables real-time data visibility across locations and teams.
• Customization: Tailored solutions for industries like manufacturing, retail, and logistics.

Limitations vs Dynamics 365:
NetSuite’s CRM capabilities are basic compared to Microsoft’s. The system can be complex to implement and often requires specialized consulting for customization.

Pricing: Custom quotes only; generally higher than Dynamics 365 for similar ERP functionality.

6. SAP – Best Dynamics 365 competitor for large, global enterprises

SAP remains a dominant name in ERP, often competing head-to-head with Dynamics 365 in the enterprise space.

Best for: Large corporations managing complex operations across multiple regions.
Key strengths:

• Comprehensive ERP suite: Covers supply chain, manufacturing, HR, and finance.
• Industry solutions: Preconfigured templates for specific sectors.
• Scalability: Built for global enterprises with multi-language and multi-currency support.

Limitations vs Dynamics 365:
SAP’s implementation is time-intensive, and its interface can be less intuitive. It’s best suited for enterprises with dedicated IT resources.

Pricing: Enterprise-level pricing on request.

7. Pipedrive – Best lightweight CRM competitor to Dynamics 365

Pipedrive has earned a reputation as one of the simplest and most intuitive CRMs on the market.

Best for: SMBs focused on managing leads and deals efficiently.
Key strengths:

• Pipeline management: Visual drag-and-drop boards simplify sales tracking.
• Automation: Task reminders, email templates, and progress updates.
• Value: Affordable pricing with a short learning curve.

Limitations vs Dynamics 365:
Pipedrive doesn’t offer ERP, marketing automation, or AI tools comparable to Dynamics 365. Reporting is basic, and customization options are limited.

Pricing: From $14/user/month.

8. Freshsales – Best AI-driven Dynamics 365 alternative for hybrid teams

Freshsales, part of the Freshworks suite, offers a unified platform combining CRM, communication, and automation.

Best for: Remote or hybrid teams seeking a collaborative CRM.
Key strengths:

• Freddy AI: Automates lead scoring, forecasting, and communication insights.
• Built-in communication tools: Includes email, phone, and chat integration.
• Unified view: Combines customer data from multiple touchpoints.

Limitations vs Dynamics 365:
While strong in CRM, Freshsales lacks ERP capabilities and deeper integrations for enterprise-scale businesses.

Pricing: Starts at $9/user/month; advanced plans available for larger teams.

9. Insightly – Best Dynamics 365 competitor for project-driven companies

Insightly bridges the gap between CRM and project management, making it ideal for organizations that deliver services or manage long-term engagements.

Best for: Agencies, consultancies, and service providers.
Key strengths:

• CRM + project management: Manage opportunities and delivery in one place.
• Workflow automation: Customizable pipelines for different business stages.
• Integrations: Connects easily with Google Workspace, Microsoft 365, and Slack.

Limitations vs Dynamics 365:
Insightly’s reporting and AI tools are limited compared to Dynamics 365, and it doesn’t support ERP functions.

Pricing: From $29/user/month.

10. Creatio – Best workflow automation alternative to Dynamics 365

Creatio (formerly bpm’online) focuses on no-code automation and process flexibility.

Best for: Companies seeking to automate business workflows without developer support.
Key strengths:

• No-code platform: Build CRM workflows and internal apps visually.
• All-in-one CRM: Includes sales, marketing, and service management.
• Integration: Works with Microsoft tools, Outlook, and Gmail.

Limitations vs Dynamics 365:
Creatio’s ecosystem and partner network are smaller, and ERP functions are minimal.

Pricing: Custom pricing based on modules.

How To Choose Between Dynamics 365 And Its Competitors?

Selecting the right CRM or ERP solution depends on understanding your goals and constraints.

1. Define your priorities: Are you looking for sales management, marketing automation, ERP functionality, or all of the above?
2. Evaluate scalability: Dynamics 365 is ideal for long-term growth; some competitors are better for startups.
3. Compare total cost: Factor in licensing, implementation, and maintenance.
4. Integration needs: Consider how well the system fits with tools like Microsoft 365, Power BI, or Outlook.
5. Seek expert guidance: Working with a trusted partner ensures smooth implementation and ROI.

Gestisoft helps businesses evaluate their digital ecosystem strategically, ensuring your investment aligns with your goals — whether that means optimizing Dynamics 365 or exploring alternatives.

Why Partner With Gestisoft?

As a certified Microsoft partner, Gestisoft has more than 25 years of experience helping organizations deploy and optimize business management solutions.

Our team guides clients through every step — from choosing between Dynamics 365 competitors to full implementation, integration, and long-term optimization.

Partnering with Gestisoft means:

• Objective comparison between Dynamics 365 and other CRM/ERP platforms.
• Tailored recommendations based on your industry and growth stage.
• Dedicated local support and training for seamless adoption.

Book a consultation with Gestisoft today to discover which CRM or ERP platform — Dynamics 365 or one of its competitors — fits your strategy best.