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Tech Insights 7 min read

What’s a CRM for Manufacturing?

Developing new digital solutions over the past few years has allowed manufacturers to stand out amongst increasingly fierce competition. Customer Relationship Management (CRM) software is one popular solution for optimizing customer relationship management. What's a CRM for manufacturing? What are the benefits manufacturers can expect with a CRM platform? This article will address these pressing questions.

What’s a CRM?

Every organization now appreciates the key role that the customer relationship holds in supporting business operations and improving customer experience. While it's crucial to have productive teams, using digital solutions is also recommended for numerous reasons.

A CRM (acronym for Customer Relationship Management) addresses numerous issues related to this invaluable customer relationship.

What Are the Main Features To Look For?

CRM software comes with many useful tools. Regardless of the nature of your organization, some functionalities are more helpful than others for properly managing your customer relationships.


CRM software allows you to create online campaigns to maximize your return on investment by:

  • Identifying the best textual content while analyzing the ideal periods for sending messages
  • Integrating sales and analyses to target and convert every prospect
  • Enable marketing automation to streamline and automate time consuming marketing processes
  • Aiding in the creation and sending of messages based on specific channels that track target customers

Sales-Related Functionalities

The centralization of data naturally allows crucial information to be shared. Sales team members can then benefit from a comprehensive overview of the performance of a business. Additionally, CRM software makes it easier to identify "good buyers" (customer relationship development). Lastly, the integration of artificial intelligence within CRM software allows professionals to identify ideal strategies and to implement them during the sales process.

Optimizing Customer Service

CRM software also serves to optimize customer service. This is clear in the following characteristics:

  • Establishment of contact via your clients' preferred equipment and channel
  • Presentation of detailed analyses where cost reduction and service optimization are visible
  • Decisive visibility of the clientele to guide your staff during proposals (personalization of proposals)

Dispatch Service

Organizing your technicians and distributing tasks are other sought-after functionalities in CRM software. Once again, the centralization of data in an online storage space allows employees to access critical information quickly. Improving services (delivery) will inarguably strengthen clients' trust.

Furthermore, the automation that comes with a CRM allows you to effectively match the skills of each technician depending on your needs. Lastly, geolocation and live dissemination of information during an intervention strengthen the internal organization of a business, corporation, or organization.

Optimal Project Management

To maximize the results of a business, corporation, or organization, it's essential to choose a CRM that includes project management functionalities. This way, you'll be able to:

  • Efficiently plan your projects and allocate resources
  • Determine how time will be managed for each task
  • Track billing and spending
  • Generate reports
  • Access a portal for collaborative purposes

Other Equally Essential Functionalities

Besides the above-mentioned functionalities, CRMs offer other digital tools that are useful for professionals.

The automation of manual and repetitive tasks is a perfect example. This functionality offers convenience while also limiting entry errors and improving the reliability of analyses for each department. This is especially true for the sales team.

Intelligent management of sensitive data is another functionality offered by some CRM software. The identification of critical information allows customized strategies to be reviewed and applied.

Depending on their profile, a business, corporation, or organization may prioritize other functionalities. Again, choosing CRM software is a crucial step towards guaranteeing optimal results.

How Can I Benefit From Using a CRM?

What can a CRM bring to my business? This most pertinent question has many answers.

The following is a non-exhaustive list of benefits linked to digital solutions that are now considered essential.

Better Client Management With CRM Software

Your relationships with your prospects and clients are optimized thanks to information provided every time a client is contacted. By displaying complementary data, a CRM allows you to personalize your clientele.

You'll be able to gain their trust, all while giving them greater responsibility during buying decisions.

A CRM Centralizes Your Data and Makes It Easier to Access Information

The centralization of pertinent data naturally makes it easier to access this information. With a few clicks, each department can quickly find accurate data that's updated in real-time.

Optimized Overall Management

Functionalities related to marketing, customer insight, field service, and sales improve your sales and your brand image.

An Ideal Solution for Increasing Productivity and Agility

Besides the many functionalities previously listed, you could also ask yourself the following relevant question: What are the concrete benefits of a CRM for MY organization?

Again, several answers may be noted:

  • Better communication between each department and your prospects/clients
  • Significant amount of time saved thanks to the automation of repetitive tasks
  • More efficient employees

Maximize Your Sales Figures and Benefits

The many features of CRM software offer significant benefits.

Deploying Customer Relationship Management software will quickly boost sales while making sure that costs are properly managed.

Specifics of CRM for Manufacturing

Representing one-quarter of all global economic activity, the manufacturing industry is characterized by a continual need for re-invention and for increasing efficiency. To achieve these goals, it's worthwhile to set up a CRM for manufacturing businesses that's tailored to this particular sector.

Build and Strengthen Relationships

Good business is built on solid relationships — with your clients as well as partners such as distributors, or providers. Choosing a CRM for manufacturing will enable you to maintain and strengthen these crucial business relationships. Furthermore, you'll benefit from improved time management, allowing you to focus on growing your business. With a CRM for manufacturing, you can automate repeat orders, set reminders to schedule courtesy calls, and follow up on new leads. You can also track emails and send automated newsletters. Streamline your customer relationships via secure, confidential data sharing. Need a customizable, "big-picture" 360-degree view of your customer? Manufacturing CRM software can do that too!

Empower Your Sales Team

The manufacturing industry is known for its long sales cycles, with high-value orders from repeat customers. This makes it all the more important to maximize visibility into the sales pipeline — one of the many features you'll get with a CRM for the manufacturing industry. This tool will allow your sales rep to better visualize information, shorten your sales cycle, and deal with unexpected issues as they arise.

The ability to instantly access how reps solved similar problems means your sales team is better equipped to resolve cases faster. This means you're getting to keep your customers happy. Implementing a CRM for manufacturing is like getting a customizable, centralized switchboard that facilitates communication between your marketing, sales, and customer support teams.

Give Your Marketing Strategy a Boost

A CRM for manufacturing has all the bells and whistles you need to propel your marketing strategy and grow your customer base.

You'll be able to sell faster while safeguarding quality through automating your sales processes.

Tracking opportunities, digitalizing your content and catalogues, and managing your marketing campaigns are some of the biggest benefits of implementing a CRM solution.

You can even set reminders for follow-up and manage new inquiries to solidify new leads more quickly. Increasing cross-sell and upsell opportunities will also help you maximize customer retention.

Clean Up Your Field Game

Once you've got your product out in the field, your job doesn't end there if you want to maintain customer loyalty. Selecting a CRM for manufacturing will help nurture your future sales by streamlining your processes, making product and distribution tracking easier. Provide personalized customer service anywhere, anytime by improving support and service requests. Gaining easier access to your data means that you can dispatch support services to make problem-solving even smoother.

Harness the Power of Automation

Let automation do your work for you! By selecting a CRM for the manufacturing industry, you'll reap the benefits of automated analysis and reporting thanks to AI (artificial intelligence). What's more, you can integrate Power BI to get live analytics based on your customer data. This allows you to anticipate your clients' needs, track leads more easily, and forecast customer demand and sales.

The various levels of data visualization that come with a CRM for manufacturing are one of this system's major benefits. Users can get an overview of their entire pipeline or zoom in on specific accounts to analyze their data by customer or by product. You can also use performance analysis to identify your top performers as well as those that need more support.

How Can I Choose the Best CRM for My Business?

Without any specific knowledge, selecting CRM software that's customized for a unique business, corporation, or organization can turn into a complex process. Therefore, it's worth highlighting several characteristics that'll help you decide and ‌choose the best CRM software for your business.


To achieve the best results, you should have the option of personalizing every "detail" and feature of CRM software. While some solutions come with restrictive limitations, others properly fulfill this requirement (the Microsoft solution featured on our website is a perfect example).

Choose Extensible CRM Software

Dealing with deployments via the cloud or on-site can satisfy certain needs that are particular to a given business, corporation, or organization. Additionally, a CRM must be compatible with other platforms and software, such as your architecture software, your ERP software, etc.

Set Security Levels for Each User

An effective CRM system allows you to set security levels for each user. By assigning them a specific "role", you are authorizing the user to access, integrate, or modify centralized information, or denying them these permissions.

Choose a Scalable Solution

Expansion and growth is obviously a major priority for the manufacturing sector. Your current needs may therefore change. Effective CRM software will support you as you scale up your manufacturing business while also allowing you to streamline every‌ process.

The CRM Ecosystem

The CRM ecosystem (or stack) consists of the set of tools that are directly (or indirectly) connected. For optimal results, this set-up should evidently be constructed gradually. Safeguarding client data (and prospects' data) is essential to fully benefit from a CRM stack. Again, a CRM ecosystem will be shaped by your choice of software.

Let Gestisoft Handle Your CRM Implementation

When you're ready to choose a CRM for manufacturing, keep in mind that you're making a long-term investment in your office. Your choice of software needs to be a well-informed decision. Gestisoft makes this easy with our team of experts. They'll guide you in making your purchase and support you in implementing your software. Contact us today to discuss your needs.

We'll work together to find the solution that's most suitable for your professional situation.

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June 21, 2023 by Frédéric Charest VP of Marketing

Data-driven Growth Marketer with a Passion for SEO - Driving Results through Analytics and Optimization