The development of new digital solutions over the past few years has allowed insurance brokers to stand out amongst the frequently fierce competition. Customer relationship management (CRM) software is one popular solution for optimizing how you manage your client relations. What is a CRM? What are the benefits of this software? What features are offered by CRM for insurance? This article will address these pressing questions.
What’s a CRM?
Every business, corporation or organization now appreciates the key role that the customer relationship holds in the development of professional activities. While it’s crucial to have productive teams, the use of digital solutions is also recommended for numerous reasons.
A CRM (acronym for Customer Relationship Management) addresses numerous issues related to this invaluable customer relationship.
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What are the main functionalities to look for?
CRM software comes with many useful tools. Regardless of the nature of your business, corporation or organization, some functionalities are more helpful than others for properly managing your customer relationship.
Marketing
CRM software allows you to create online campaigns to maximize your return on investment by:
- Identifying the best textual content while analyzing the ideal periods for sending messages
- Integrating sales and analyses to target and convert every prospect
- Assisting in the creation and sending of messages based on specific channels that track target customers
Sales-related functionalities
The centralization of data naturally allows crucial information to be shared. Sales team members can then benefit from a comprehensive overview of the performance of a business, corporation or organization. Additionally, CRM software makes it easier to identify “good buyers” (customer relationship development). Lastly, the integration of artificial intelligence within CRM software allows professionals to identify ideal strategies and to implement them during the sales process.
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Optimizing customer service
CRM software also serves to optimize customer service. This is evident in the following characteristics:
- Establishment of contact via your clients’ preferred equipment and channel
- Presentation of detailed analyses where cost reduction and service optimization are visible
- Decisive visibility of the clientele to guide your staff during proposals (personalization of proposals)
Optimal project management
To maximize the results of a business, corporation or organization, it’s essential to choose a CRM that includes project management functionalities. This way, you’ll be able to:
- Efficiently plan your projects and allocate resources
- Determine how time will be managed for each task
- Track billing and spending
- Generate reports
- Access a portal for collaborative purposes
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Other equally essential functionalities
Besides the above-mentioned functionalities, CRMs offer other digital tools that are useful for professionals.
The automation of manual and repetitive tasks is a perfect example. This functionality offers convenience while also limiting entry errors and improving the reliability of analyses for each department (this is especially true for the sales team).
Intelligent management of sensitive data is another functionality offered by some CRM software. The identification of critical information allows customized strategies to be reviewed and applied.
Depending on their profile, a business, corporation or organization may prioritize other functionalities. Again, choosing CRM software is a crucial step towards guaranteeing optimal results.
How can I benefit from using a CRM?
What can a CRM bring to my business, corporation or organization? This most pertinent question has many answers. The following is a non-exhaustive list of benefits linked to digital solutions that are now considered essential.
Better client management with CRM software
Your relationships with your prospects and clients are optimized thanks to information provided every time a client is contacted. By displaying complementary data, a CRM allows you to personalize your clientele and gain their trust, all while giving them greater responsibility during buying decisions.
A CRM centralizes your data and makes it easier to access information
The centralization of pertinent data naturally makes it easier to access this information. With a few clicks, each department can quickly find accurate data that’s updated in real-time.
Optimized overall management
Functionalities related to marketing, customer insight, field service and sales, as well as other essential elements for every business, corporation or organization improve your sales and your brand image.
An ideal solution for increasing productivity and agility
Besides the many functionalities previously discussed in this article, you could also ask yourself the following relevant question: What are the concrete benefits of a CRM for my business, corporation or organization? Again, several answers may be noted:
- Better communication between each department and your prospects/clients
- Significant amount of time saved thanks to the automation of repetitive tasks
- More efficient employees
Maximize your sales figures and benefits
As you can see, the many features of CRM software offer significant benefits. Deploying Customer Relationship Management software will quickly boost sales while ensuring that costs are properly managed.
What features are offered by CRM for insurance?
As an insurance broker, it’s important for you to focus on following your clients’ growth so you can provide them with customized service. It’s therefore critical that you perform real-time analyses and create specific products if you want to maximize customer satisfaction. A CRM for insurance allows you to optimize these steps thanks to a number of features.
What are the attractive features of a CRM for insurance?
What features should you look for in CRM for insurance brokers ? Here are the most attractive !
Anticipate client needs thanks to Big Data
Basically, Big Data refers to a database that is perpetually being expanded. Regulated by the General Data Protection Regulation, this information can be used to identify best business practices. Anticipating needs will lead to invaluable returns for your business.
Customize every offer using artificial intelligence
Dealing with increasingly strong competition can become a real headache for your business. With a CRM for insurance, you can automate product analyses and combinations based on your client’s profile. Big Data and artificial intelligence play a critical role here in highlighting useful information to identify relevant indicators.
Foster close, trusted relationships with your clientele
A CRM for insurance fosters close, trusted relationships thanks to a multichannel communications strategy. With automated tracking, you can understand how your clients’ needs evolve. Likewise, you can send product renewal notifications without any action needed on your part.
Minimize costs and boost profits
At first glance, it can seem like quite an investment to deploy a CRM for insurance. That said, it definitely minimizes some costs encountered in this professional field.
It will come as no surprise that you will enjoy significant time savings by automating routine administrative tasks. This process also limits the risk of error (especially when entering information).
Likewise, CRM for insurance software provides clearer insight into the profitability of your clients and the growth of your business. Once again, by offering customized services and performing detailed, real-time tracking, you are sure to benefit from improved customer satisfaction and retention.
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Access from a mobile device
Contrary to other so-called “traditional” solutions, a CRM for insurance provides continuous access to all relevant information. Indeed, all you need is a smartphone or touchscreen tablet to access, modify or update data in your software (free from any time or location constraints).
How can I choose the best CRM for my business, corporation or organization?
Without any specific knowledge, selecting CRM software that’s customized for a business, corporation or organization can turn into a complex process. Therefore, it’s worth highlighting several characteristics that will help you decide.
Personalization
To achieve the best results, you should have the option of personalizing every “detail” and feature of CRM software. While some solutions come with restrictive limitations, others properly fulfill this requirement (the Microsoft solution offered on our (Gestisoft’s) website is a perfect example).
Choose extensible CRM software
Dealing with deployments via the cloud or on-site can satisfy certain needs that are particular to a given business, corporation or organization. Additionally, a CRM must be compatible with other platforms and software, such as your architecture software, your ERP software, etc.
Set security levels for each user
An effective CRM system allows you to set security levels for each user. By assigning them a specific “role”, you are authorizing the user to access, integrate or modify centralized information, or denying them these permissions.
Choose a scalable solution
Expanding a business, corporation or organization is obviously a major priority for professionals. Your current needs may therefore change. Effective CRM software will assist you as you scale up your professional activities while also allowing you to streamline every process on a daily basis.
The CRM ecosystem
The CRM ecosystem (or stack) consists of the set of tools that are directly (or indirectly) connected. For optimal results, this set-up should evidently be constructed gradually. Safeguarding client data (and prospects’ data) is essential to fully benefit from a CRM stack. Again, a CRM ecosystem will be shaped by your choice of software.
Conclusion
A CRM for insurance comes with many benefits that are suited to this profession. Every year, the features described in this article allow many brokers to expand their sales all while increasing customer retention.
These professionals receive many offers to invest in CRM for insurance. While you only need to do a few Internet searches to find many offers, choosing the software that’s most suited to your needs can often prove difficult. In this regard, Gestisoft offers you customized guidance to identify, along with you, the best solution to meet your expectations and the precise needs of your business or corporation. Contact us today to learn more!
