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Tech Insights 5 min read

7 tips for choosing the best CRM system for realtors

These days, realtors don’t just sell and purchase properties. We know that your profession encompasses a whole slew of responsibilities and competencies. You need to juggle multiple tasks to safeguard your performance and profitability in the field. To help you remain at the very forefront of your industry, a CRM for realtors is the best tool to have in your pocket.

But just like with the real estate market, the market for CRMs for realtors offers a wide selection of products to choose from. Here are 7 tips for finding the best CRM system for realtors that perfectly suits your reality as a real estate agent.

Tip #1: Assess your needs and identify your budget for choosing the best CRM system for realtors

Before choosing the best CRM system for realtors, you first need to consider your exact needs. The world of CRM software is similar to that of properties: there are condos, palaces, apartments, single-family homes, etc. Just like for your clients, you need to determine what sort of property you’re looking for.

Realistically, your CRM needs must be tailored to your business goals and your market. In the same way that you would advise a young couple against purchasing a 12-bedroom house in a chic neighbourhood as a first house, you wouldn’t choose an overly complicated CRM if you just launched your business or if you have a small team. On the other end of the spectrum, don’t choose an application that will limit your growth process if your business is expanding and you’re thinking of adding new locations.

Having the best CRM system for realtors does come with a cost. You undoubtedly make the wise suggestion to your clients that they assess their budget and the market prices. So why not do the same in your search for a CRM? This will help you avoid under-estimating the price of this tool and the long-term expenses that it may involve.

Tip #2:  Go with the best CRM system for realtors that’s easy to use and quick to deploy

Using a CRM system for realtors shouldn’t be a complicated affair. Once you’ve properly assessed your needs, you’ll be ready to have a CRM that offers you options and modules tailored to your professional reality. Deploying a CRM shouldn’t be a chore or a task that inhibits your expansion, or worse, stunts your sales. The best CRM system for realtors makes your work easier by centralizing all the information you need for your work.

How quickly you’ll be able to deploy a CRM at your business will depend on the size of your team and the options you’ve selected. By doing business with a firm that’s specialized in CRM system for realtors, you’re guaranteed expert guidance. It’s a bit like if you were to sell the house to your clients, but in addition, you also ensure that their move goes smoothly and that everything’s in working order once they’ve moved into their new home!

Tip #3: The best CRM system for realtors is the one compatible with your other software

We know that when you’re looking for the best CRM system for realtors, you’re not starting from scratch in terms of IT tools. Deploying a CRM doesn’t mean that all the other tools you’ve implemented will be swept aside. Rather, you need to make sure that your choice of CRM works with your other software.

Your email management, accounting software, marketing automation tools, task manager …all your existing tools must be able to function seamlessly with your new CRM. Good CRM software is compatible with the most popular applications on the market. If you have a more specialized application, you can ask the integration team to personalize your CRM.

Tip #4: The best CRM system for realtors includes reporting and comments features

The main feature of the best CRM system for realtors is its ability to deliver reports and comments in real time with unmatched precision. Access to information is key to the success of the highest‑performing businesses in the realtor market. Of course, a CRM allows you to centralize this information, but above all, it lets you analyze it and even provides you with pathways for business development. For example, you can quickly find out which of your agents is the highest performer in terms of sales, business volume or productivity. You can also determine which neighbourhoods are the highest performing, or which ones represent a worthwhile business opportunity that your competition has yet to discover. With a CRM, almost all reports can be generated for a particular aspect of your business: sales, marketing, accounting, logistics, etc.

Tip #5: The best CRM system for realtors ensures security and mobility

It’s great to have access to information. But it’s even better to have access to information from anywhere, at anytime. This is one of the most important characteristics of the best CRM system for realtors; you can’t do without it. A good CRM stores data in the cloud and is therefore, by definition, securely accessible from any location.

We know that professionals in your field are always on the go, from one property to the next. You pound the pavement indiscriminately through all the neighbourhoods in your city. Monotony is not one of your character traits.

Hence why your CRM must follow your every move so you’re never left scrambling to provide a client with a precise response. Your success lies in your reactivity, which is often even the key to closing a sale.

Tip #6: Choose the best CRM system for realtors that will grow as quickly as your business

The realtor market is full of rebounds. However, you undoubtedly have a plan for your business’ future. When you deploy a CRM system for realtors, you need to be thinking ahead. If you plan on expanding your business by hiring new realtors, setting up in a new city or opening new locations, your CRM must be able to keep up. Make sure you choose software that’s able to grow with your realtor agency. This will make it easier for you to save data in the same place, without having to migrate, and your entire team will be able to master the tool.

Tip #7: Find a partner who will continually develop your CRM using innovate solutions

Just like for a house and clients, you’re looking for the best possible fit between your business and your new CRM. Most clients looking for a new property rely on professionals—realtors. It’s the same case with a CRM. By working with a tool like Microsoft Dynamics CRM 365, you know you’ve got the best CRM system for realtors. Microsoft Dynamics CRM 365 meets all the criteria described in our 7 tips.

Get in touch with our CRM and ERP experts to make sure that Microsoft Dynamics CRM 365 is the best CRM system for realtors. They’ll help you determine your needs and find the tool to take your business to the next level.

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September 07, 2020 by Frédéric Charest VP of Marketing

Data-driven Growth Marketer with a Passion for SEO - Driving Results through Analytics and Optimization