HubSpot is one of the most well-known names in CRM and marketing automation. Its free plan attracts many small and medium-sized businesses, while its advanced tiers offer powerful marketing, sales, and customer service tools. But HubSpot can also become expensive and, for some companies, overly complex or limiting.
That’s why many organizations start looking for HubSpot alternatives — platforms that deliver similar or better functionality at a more manageable price point or with better customization, scalability, and integration options.
In this guide, we explore 14 top HubSpot alternatives and break down each platform’s strengths, weaknesses, best use cases, and pricing. Whether you need an enterprise-grade CRM, better automation, or ecommerce-focused tools, you’ll find an option here.
Why consider HubSpot alternatives?
HubSpot is excellent for all-in-one marketing automation and CRM—especially for small to mid-sized teams. But it can be limiting for enterprises with complex sales cycles, industry-specific compliance requirements, or highly customized workflows. Common reasons to switch include:
- Needing more advanced reporting and analytics
- Seeking tighter integration with existing enterprise tools
- Wanting AI capabilities for sales forecasting or customer insights
- Looking for lower total cost of ownership (TCO) at scale
- Needing industry-specific modules or on-premises deployment options
- Platform
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Free discovery callHow to choose the right HubSpot alternative?
Before we get into the full list of HubSpot alternatives, it’s worth knowing what to evaluate:
- Pricing and total cost – Beyond monthly fees, check for onboarding charges, add-ons, and upgrade jumps.
- Feature fit – Decide whether you need advanced marketing automation, strong sales pipeline tools, AI insights, or ecommerce functions.
- Integrations – If you rely on Microsoft 365, Google Workspace, or specific ecommerce platforms, integration quality matters.
- Scalability – Choose a platform that can grow with your team and customer base.
- Support & onboarding – The quality and availability of customer support can make adoption much smoother.
Best HubSpot alternatives in 2025
1. Microsoft Dynamics 365
Microsoft Dynamics 365 is a unified suite covering sales, marketing, service, and more. It offers powerful customization, native Microsoft integration, and AI-driven insights.
Where it beats HubSpot:
- Enterprise-level scalability
- Native Microsoft 365, Teams, Power BI integration
- Advanced AI (Copilot)
- Robust security and compliance
Where HubSpot wins:
- Easier learning curve for small teams
- Free plan for startups
Best for: Organizations already in the Microsoft ecosystem or with complex CRM needs.
Pricing: From $65/user/month for Sales Professional.
A marketing automation leader with a visual workflow builder, powerful CRM features, and high email deliverability.
Where it beats HubSpot:
- More affordable automation at lower tiers
- More granular workflow customization
- Superior email deliverability
Where HubSpot wins:
- Broader all-in-one suite
- Built-in blog & SEO tools
Best for: Businesses focused on sophisticated marketing automation.
Pricing: Starts $19/month.
Freshsales offers intuitive pipelines, AI lead scoring, and a generous free plan.
Where it beats HubSpot:
- Lower-tier pricing jumps are smaller
- More affordable customization
Where HubSpot wins:
- More detailed free-plan reports
Best for: SMBs prioritizing sales.
Pricing: From $15/user/month.
EngageBay combines CRM, marketing automation, live chat, and helpdesk at low prices.
Where it beats HubSpot:
- Cheaper Pro plan ($49.99/month)
- Broad features in free plan
Where HubSpot wins:
- More generous free email limits
- Larger integration library
Best for: Startups & SMEs.
Pricing: From $14.99/month.
Zoho CRM offers multiple record views, deep customization, and a pay-for-what-you-need model.
Where it beats HubSpot:
- Cheaper with flexible pricing
- More record view options
Where HubSpot wins:
- Sleeker interface
- More native integrations
Best for: Businesses needing flexibility.
Pricing: From $14/user/month.
GetResponse is an all-in-one marketing tool with strong automation and funnel capabilities.
Where it beats HubSpot:
- Built-in conversion funnel templates
- Cheaper landing page A/B testing
Where HubSpot wins:
- Integrated CRM in free plan
Best for: Webinar & ecommerce marketing.
Pricing: From $19/month.
Pipedrive focuses on visual deal pipelines and easy customization.
Where it beats HubSpot:
- Lower entry price
- Pay per user
Where HubSpot wins:
- More free marketing features
Best for: Sales teams.
Pricing: From $14.90/user/month.
Salesforce is a global CRM leader with unmatched customization.
Where it beats HubSpot:
- Deeper enterprise capabilities
- Larger integration network
Where HubSpot wins:
- Faster setup
- Easier UI
Best for: Corporates & enterprises.
Pricing: From $25/user/month.
Brevo offers CRM, email, SMS, and automation with unlimited contacts.
Where it beats HubSpot:
- Per-email pricing
- Includes transactional emails
Where HubSpot wins:
- More advanced CRM tools
Best for: Budget email marketers.
Pricing: From $25/month.
Omnisend specializes in ecommerce automation and omnichannel campaigns.
Where it beats HubSpot:
- Strong ecommerce features
- Cheaper plans for small senders
Where HubSpot wins:
- Broader marketing suite
Best for: Shopify & ecommerce stores.
Pricing: From $16/month.
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Drip is built for ecommerce brands needing advanced triggers.
Where it beats HubSpot:
- Highly customizable ecommerce workflows
- Tag-based segmentation
Where HubSpot wins:
- Broader applicability
Best for: Ecommerce marketers.
Pricing: From $39/month.
12. Ontraport
Ontraport combines CRM, automation, and ecommerce in one.
Where it beats HubSpot:
- Built-in affiliate program tools
- Holistic automation
Where HubSpot wins:
- More language support
Best for: Funnel-heavy marketers.
Pricing: From $79/month.
Wishpond offers modern templates and integrated CRM.
Where it beats HubSpot:
- Better templates
- Integrated contest tools
Where HubSpot wins:
- More integrations
Best for: Marketing teams needing design flexibility.
Pricing: From $49/month.
14. Aritic PinPoint
Aritic offers marketing, CRM, and automation with a generous free tier.
Where it beats HubSpot:
- More free features
- Transactional emails included
Where HubSpot wins:
- More intuitive UI
Best for: SMBs on a budget.
Pricing: From $19/month.
Which HubSpot alternative is right for you?
The right CRM isn’t just about replacing HubSpot — it’s about finding a platform that aligns with your business goals, team workflows, and long-term scalability. Below, we’ll look at which HubSpot alternatives tend to fit specific business profiles, so you can narrow your shortlist before diving into demos.
Enterprise-level needs: Microsoft Dynamics 365
If you’re a growing organization or already operating at scale, you need a CRM that can handle complex sales processes, multi-department operations, and strict compliance requirements. Microsoft Dynamics 365 stands out for its modular design (Sales, Service, Marketing, Field Service, and more), Copilot AI capabilities, and deep integration with Microsoft 365, Teams, and Power BI. It’s built to scale, whether you’re managing a national salesforce or a global service network.
Custom workflows: Salesforce
Businesses with highly specific processes often lean toward Salesforce for its unmatched customization options. From complex approval workflows to unique data models, Salesforce offers a powerful ecosystem of apps and integrations through AppExchange. However, it can require more admin resources and budget to maintain compared to other options.
Budget-friendly all-in-one: Zoho CRM or EngageBay
For startups and small businesses that need a complete CRM and marketing suite without breaking the bank, Zoho CRM and EngageBay are worth exploring. They combine sales, marketing, and support tools in one platform at a fraction of the cost of enterprise CRMs. You won’t get every advanced feature, but you’ll cover the essentials for pipeline tracking, email marketing, and basic automation.
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Free discovery callPipeline simplicity: Pipedrive
If your sales process is straightforward and heavily activity-driven, Pipedrive offers a visual pipeline and intuitive interface that keeps reps focused. It’s great for small sales teams that want quick adoption without lengthy onboarding. You’ll get clear activity reminders, customizable stages, and a focus on deal-moving actions rather than complex automation.
Marketing automation power: ActiveCampaign
For companies where marketing automation is the core priority, ActiveCampaign is a strong HubSpot alternative. Its visual automation builder, behavioral triggers, and multi-channel campaign tools make it ideal for nurturing leads and delivering personalized content. While its CRM features are more lightweight, it excels at deep segmentation and email/SMS automation.
Ecommerce focus: Omnisend or Drip
If your business is selling online, you need a CRM that speaks ecommerce fluently. Omnisend and Drip are built specifically for online retailers, with shopper behavior tracking, cart abandonment automation, and integrations with Shopify, WooCommerce, and BigCommerce. They help you turn store data into personalized campaigns that drive repeat purchases.
Conclusion: Why Gestisoft recommends Dynamics 365?
At Gestisoft, we’ve helped businesses transition from HubSpot to Microsoft Dynamics 365 to unlock deeper customization, advanced AI insights, and seamless Microsoft 365 integration. If you’re serious about growth and want a CRM that evolves with you, Dynamics 365 offers unmatched scalability and ROI potential.
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August 11, 2025 by Kooldeep Sahye by Kooldeep Sahye Marketing Specialist
Fuelled by a passion for everything that has to do with search engine optimization, keywords and optimization of content. And an avid copywriter who thrives on storytelling and impactful content.
